It’s time to accelerate
change.
We want to see a diverse automotive workforce truly reflective of the customer base it serves.
Our mission is to advance career opportunities for Black talent in car dealerships, manufacturers, the aftermarket and suppliers — while tackling the systemic racism that is hampering progress.
Awareness.
Spark the conversation about anti-Black racism and increasing opportunities for Black people.
Mentorship.
Develop peer-to-peer mentorship networks and networking opportunities for Black talent, students and allies.
Education.
Develop career pathing resources and promote scholarship opportunities for Black students.
Partnership.
Work with like-minded individuals and organizations to drive positive change.
The opportunity in automotive
1 in 10
Jobs in Canada are connected to automotive
$80 billion
Number 1 exporter of all industries
600,000+
# jobs in Canada's auto industry